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How we do it · Insourcing

Data monetisation. Run by your team.

Build a supplier insight programme your people can run — with a defined offer, clear pricing, a focused sales plan and support that helps partners put data to work. We develop the commercial approach with your team, then provide the services you need to deliver it in-house.
  1. 01

    Shape the supplier proposition

    Bring together the data, insights and decision support suppliers need, from everyday performance tracking to category reviews. We work with your commercial and category teams to define what each package includes and how the offer can develop as your capability grows.

    Business question
    Which supplier decisions should each insight package support?
    Deliverable
    Package tiers, defined scope and a phased development plan
    Client-team involvement
    Your commercial, category and data teams
  2. 02

    Build a clear pricing structure

    Make the first purchase straightforward and give suppliers a clear path to broader insight and support. Together we connect pricing to package scope and service requirements, so your team can explain the value and manage the commercial model internally.

    Business question
    How should suppliers start, and what changes when they expand?
    Deliverable
    A proposed rate card, pricing rationale and expansion options
    Client-team involvement
    Your commercial and finance teams retain pricing decisions
  3. 03

    Focus the commercial launch

    Group suppliers by their needs and identify where to start. We help your team build a relevant case for each person involved in the purchase, connecting the insight to the decisions they are responsible for rather than selling the same package to everyone.

    Business question
    Which suppliers should we approach first, and why would each stakeholder buy?
    Deliverable
    Supplier segments, priority prospects and a go-to-market plan
    Client-team involvement
    Your sales and partnership teams own the relationships
  4. 04

    Support adoption and retention

    Plan how suppliers will get started, use the insight and review its value over time. We help define onboarding, ongoing support and renewal conversations, while your partner-facing team builds the skills to run the programme itself.

    Business question
    What support will help suppliers put insight to work and assess renewal?
    Deliverable
    An onboarding and service model, with a renewal plan
    Client-team involvement
    Your partner-facing team, supported by Convert Group
  5. 05

    Embed insight in shared decisions

    Take insight beyond reporting and into the work retailers and suppliers do together. Identify where it can inform promotion planning, category reviews and joint business plans, then establish practical ways for your teams to use it in those conversations.

    Business question
    Where can shared data improve the decisions we make with suppliers?
    Deliverable
    A decision-use playbook covering use cases, responsibilities and review routines
    Client-team involvement
    Your category, commercial and supplier-facing teams

Five commercial workstreams, tailored to your starting point. Packages, prices, development priorities and responsibilities are agreed with your team.

Operating model

Who does what.

Our five current services support this commercial approach: strategy and consulting, data readiness and maintenance, technology, customer success and selling support. Choose the support you need; ownership sits with your people from the first workshop.

Convert brings

  • Strategy & consulting
  • Data readiness & maintenance
  • Technology
  • Customer success
  • Selling support

Your team owns

  • Offers and pricing decisions
  • Partner relationships
  • Ongoing delivery and growth
Responsibilities shift toward your team as the capability matures.

Technology

Use what you have. Add only what’s missing.

Many organisations already have the data platform and reporting tools to deliver a first offer. In that case, we focus on the commercial model and the team.

Where delivering insight to partners needs capabilities you don’t have — secure partner reporting, aggregation, governed access — Convert technology can help. The decision follows the offer, not the other way round.

One-year contracts, with permission to copy the platform for internal use as agreed in your contract. The written agreement defines the scope of that permission.

Let’s talk about what your data could become.

Tell us where you are today. We’ll explore the opportunity together and what it would take for your team to own it.

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