Solutions · Retailers
Turn category knowledge into supplier value.
The commercial situation
Where the opportunity sits.
The data already exists
Sales, baskets and assortment data sit across your systems. Suppliers ask for parts of it informally, often for free.
The offer usually doesn't
Without a defined product, buyer and price, insight sharing stays ad hoc — hard to scale and hard to value.
Ownership matters
The relationships belong with your commercial team. We build the framework so they can run it confidently.
From data to offer
What could the personal care category offer its suppliers?
01 · Signal
- Personal careCategory
- Hair careShampoo · conditioner · stylingSub-category
- Everyday shampoo · 250mlFictional productExample SKU
02 · Commercial offer
- Offer
- Category intelligence subscription
- Buyer
- Supplier brand teams
- Scope
- Aggregated category trends and agreed brand-level reporting
- Owner
- Your commercial team
Example data is fictional and aggregated. Scope, pricing and permitted data use need validation.
Capability and approach
What we build with your team.
- Category insight packages
- Supplier collaboration model
- Pricing and sales playbook
- 01
Strategy & consulting
Output: Opportunity map
- 02
Data readiness & maintenance
Output: Data readiness and maintenance plan
- 03
Technology
Output: Insight delivery platform and agreed setup
- 04
Customer success
Output: Partner onboarding and ongoing support
- 05
Selling support
Output: Sales playbook and commercial support
Proof
Retailers we’ve worked with
Let’s talk about what your data could become.
Tell us where you are today. We’ll explore the opportunity together and what it would take for your team to own it.